LEGAL INFORMATION

There have been a number of misconceptions about teeth whitening in the media recently, as well as reports of beauticians being prosecuted for supposedly offering teeth whitening services illegally. We can assure you that our self-service teeth whitening process and products are 100% safe and covered by the European Council Directive on Cosmetic Products 2011/84 EU. We operate completely in line with the law as we are offering a cosmetic procedure – not a dental procedure.  Only dentists are allowed to give teeth whitening treatments, as these are classed as ‘dentistry’. Offering a self-service teeth whitening product is in a completely different ballpark and has a proven legal track record.     We DO NOT touch the customer’s mouth, teeth or gums; provide advice, recommendations or a diagnosis. Our training heavily emphasises this and we are proud to be leading the way forward, for a safe and legal cosmetic teeth whitening industry.  We use a non-peroxide gel in a pre-filled syringe; this is a safe, legal and an effective alternative to peroxide gels for the whitening of teeth.  The reason people have been prosecuted is that they did not abide by the legislation, and as a result, were charged with being prepared to practice dentistry. If a Naturawhite trained teeth whitener is offering our self-service teeth whitening process using our 100% safe whitening products then it is completely legal, as proven with our brand ambassadors Gemma Salter and Cheryl Dickson who were both cleared of breaching the Dentists Act 1984.